Agenda and Minutes
January 13, 2015
3:00 PM
Meeting theme: Project Budgets
Agenda
1. Welcome
2. UBCO Showcase
3. UBC Studios Showcase
4. Med IT Showcase
5. Homework Sharing
6. Socializing and other business
UBC Studios Showcase
-UBC STUDIOS presents: VPRI
– Envisioned one piece tying together digital media working together
-Project aimed to include everyone and everything, including 165 researchers, students, fellows
VIDEO SHOWN: http://vimeo.com/92750884
UBC STUDIOS:
-Broad scope, came with large list of requests and no connections
-Planning interviews: 100 was ideal according to client, 50 were invited, 40 replied, 22 were shot, 15 made the cut
UBC STUDIOS:
-Need to ask clients, ‘what are your goals’ and ‘why are you investing money in creating a video project’?
-Clients need to have 1 or 2 goals to stay on track and budget, not 5 or 6
-Need to be able to measure real-world impacts to justify budgets
-When no firm dates and deadlines are agreed upon, projects can expect ‘scope creep’
-UBC Studios now offering Creative Brief development as separate service
-Client can continue with UBC Studios, or take Creative Brief to different agency, or walk away from the project
-Creative Brief and firm dates need to be hashed out and agreed upon prior to production, as clients can fail to understand how money gets spend due to disorganization
-Ex. VPRI video could have been done under budget, if client had clear and realistic goals, approved scripts beforehand
UBC STUDIOS:
-After Effects plugins:
1) Plexus: http://aescripts.com/plexus/
2) Trapcode: http://www.trapcode.com/trapcode-suite/
UBCO Showcase
UBCO: http://ubco.tv/
-Department is not a ‘chargeback’ structure, so budgets are not considered in the same way
-4 staff, small crew of Work-Learn and Co-op students
-Budget: $50,000 / year for all content
-2014: produced 160 + stories
-Advantage to not charging clients: Clients always very thankful, department has all the control, compete freedom to turn down requests that are out of scope
-Typically produce 2-5 stories per week, featured on UBCO.TV and Shaw cable
VIDEO SHOWN: https://www.youtube.com/watch?v=ySOJVtK0zBA&feature=youtu.be
-Process: release sent out to engineering department, UBCO.TV picks it up
-20 minutes preproduction
-2.5 hour shoot
-3 hours editing
-Following template style production
-Encounter similar problems with professors uncomfortable with sharing their research
-Started 8 years ago, over time have built rapport by making them comfortable, making sure they look and sound fantastic on camera so they are happy with the outcome
-Currently barely have to actively seek out stories anymore, stories come to us
-UBCO.TV challenges: located next to airport, very sunny and few spots with shade, studio next to air vent
-Recently re-did studio, will focus on in-studio shoots more heavily in 2015
-Sometimes CTV and Discovery will take raw footage
-To save money on budget, recycle B-roll
Question: How does UBCO.TV use social media or student power to push out and promote finished videos?
-UBCO.TV uses a Work-Learn student and a student crew to use social media such as Twitter, Facebook and Instagram, videos are always pushed to UBCO.TV
-Local channel preferable to Youtube, as Youtube plays ads for other universities before playing
-Youtube used for back-end hosting
Homework update:
Appmaker by Mozilla:
https://apps.webmaker.org/designer
-Intuitive, easy to use
-Software ‘grows with you’
-Could be useful for MOOCs or FL projects
-Free to publish app on itunes or play store
-Provides link to directly download app (keep relatively simple)
Webinar – Blackboard Collaborate:
http://www.blackboard.com/Platforms/Collaborate/Overview.aspx
-Able to keep archive
Next Meeting:
1) Student Engagenment with production
Other topics discussed:
1) Social media engagement
2) Flexible learning projects
Continued meeting dates:
First Tuesdays of each month, 3:00 pm